Paul Elledge had been working on an amazing campaign all year for Maytag. Maytag is presenting a wonderful way to show dependability and has demonstrated this through the Boys and Girls Club of America. In addition to the subject who is certainly dependable, Team Elledge illustrated dependability as they created this piece during an ice storm that took out all of the power and heat to their location. Producer, Leasha Overturf dealt with the extreme production limitations and worked with their top notch crew to get cast, crew, and agency to a frozen location and make it look like any other day of the year. Hats off to natural light and everyone who helped make this happen! More videos and print ads to come. Keep your eyes on Facebook/Maytag for more great stories.
