You may know Anaïs Anaïs as the ultra feminine signature perfume by French design house Cacharel popular in the late 1970s, with iconic imagery created by the legendary Sarah Moon, no less.
In keeping with the spirit of the original, Cacharel commissioned Olivia Bee to bring a contemporary new feel to the brand imagery for the perfume’s re-launch for a new generation. The new scent celebrates the new romantic generation of today’s young girls through their artistic creations, and Olivia was a perfect choice to create the dreamy, feminine, and romantic vibe of the new Anaïs Anaïs scent.
This collaboration was the result of over a year of ideas and creativity between Olivia and the Cacharel team. What began in 2013 with a test shoot eventually led to a full brand campaign, including print and a gorgeous short motion piece.
Everything came full circle on Valentine’s Day, where Cacharel officially launched the new Anaïs Anaïs and unveiled Olivia’s beautiful imagery at the Palais de Tokyo in Paris. Below are some fun images from the party with more to come soon. Enjoy!
